How blogs were used in the 2004 presidential elections:

The Pew Internet and American Life Project research determined that 17% of adults read blogs during February 2004 in the U.S. and in November, the number was 27%. This was considered to be due to the news rising in blogs pertaining to the presidential election. Four of the nine Democratic presidential candidates had official blogs within that time.

The leading and first presidential candidate to use blogs as a part of his political campaign, Vermont Governor Howard Dean used blogs and websites to lead the Democratic fund raising for two quarters with 30,000 visitors per day on his blogs. To get younger voters his campaign created a different blog site aimed at that audience. Within the blogs there were such things as event info that kept the visitors informed on the campaigns progress and places for comments. This created little virtual political communities.

Candidates Wesley Clark, John Edwards, and John Kerry followed similar blog formats.

George W. Bush and Vice President Dick Cheney came up with a blog but their’s doesn’t allow visitors to make coments. Their site is considered more of a newswire than a blog.
While the rest of the candidates were without official blogs they did have many supporters with blogs doing the job.

http://www.campaignsonline.org/reports/blog.pdf
http://www.kauppalehti.fi/4/i/eng/releases/press_release.jsp?selected=hex&oid=20050401/11134798589980&lang=EN

How blogs were used in the 2004 presidential elections: News

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