What Does Continuous Improvement Mean for Property Management Marketing?
We got a great response from our last Fourandhalf blog, when Michael talked about maximizing your data and avoiding data paralysis when evaluating your property management marketing performance.
You asked us to dig a little deeper, and here we are – ready to talk about how our continuous improvement reviews help you learn more about what’s working and what isn’t.
What Does Continuous Improvement Mean?
We can’t take credit for the term “continuous improvement.” Fourandhalf did not come up with that term. It’s actually famous thanks to Imai’s 1986 book “Kaizen: The Key to Japan’s Competitive Success”. Kai means change and Zen means for the better.
We love this model because it relates directly to the process we use to help your property management company do better business:
- Listen – We want to hear what you have to say. Who do you want to service? What are you goals? What’s your story?
- Collaborate – Then, we take that information, and together we build the strategy for your marketing campaigns.
- Deliver – Next, we implement that strategy.
- Measure – After 90 days, we take a close look at the data collected from your marketing campaign.
- Improve – Finally, we share that data with you, and together, we make decisions about what your next marketing strategy should look like.
Our continuous improvement process is what drives all the work we do for our clients, whether we’re focused on growing your property management company or helping you understand the digital marketing tools available to you.
Data Analysis and Improving Property Management Marketing Performance
As Michael told you in our last blog, all of our programs and campaigns and evaluation tools start with you. We can’t help you succeed until we listen to your goals, look at your performance over the previous quarter, review what we discussed previously, and pull the data that tells us whether we’re helping you reach your goals for the future.
Once we’ve had our conversation and discussed where you are and where you’re going, we have our data analysis team gather the information we need to improve. We measure this against our own baseline data. At Fourandhalf, we specialize in creating successful property management websites, and over the years we have meticulously studied, adapted, and implemented everything we’ve learned about what’s most important and what drives results. We make decisions based on this data and how it reflects the goals and growth of your property management company.
Reviewing Our Performance
Finally, we schedule a meeting so we can go over your performance together. We know we could simply hand over the data and let you do whatever you want with it. But, we believe you get more value when we make this a collaborative experience that allows you to share your thoughts on how you feel about working with us. We want to know what you think about the marketing results we’re achieving for you and how our marketing plans are performing against your expectations.
We are here to listen, and we use data to drive our recommendations moving forward.
Then, we get to the best part – based on what we know, we discuss the action items moving forward.
At Fourandhalf, our continuous improvement review is pretty simple. We look at your business, evaluate it, and decide where to improve it.
Try implementing continuous improvement reports into your marketing strategy. Or, if you have any questions about this process, or anything that concerns marketing your property management company, please contact us at Fourandhalf. Otherwise, we look forward to seeing you at our next continuous improvement meeting.